2018年9月22日，正值中国传统佳节中秋节的假期，全国首个旨在打造属于中国本土的，以生活方式为基础，新生代，多元化，绿色潮流的饮食新风向的波普新潮植物美食节在北京二十二院街艺术区开幕。

本次美食节将推出潮流音乐盛典，全民参与的新潮互动，共享健康生活的“轻食”体验，从音乐、美食到社交，多元化满足不同年龄段的消费者对潮流生活的需求。让每一位消费者品味先锋音乐，享受潮流生活的同时，用“食”“尚”诠释“全民中秋”。

You’re invited to participate in China’s first PopPlant-Based Festival! This trendy event in Baiziwan will take place duringMid-Autumn Festival, and it will be filled with foods, music, and otheractivities.

On September 22nd and 23rd, during thetraditional Chinese Mid-Autumn Festival holiday, the country’s firstplant-based festival will introduce a trendy, green, and modern plant-basedlifestyle to the new generation. The food festival opens at the 22ndStreet Art District in Beijing. Participants will experience a healthyplant-based lifestyle through diverse food, music, social, fitness, and otheractivities. They will meet likeminded people of all ages, taste amazing food,and enjoy a truly unique experience. There is no better way to reinterpret theMid-Autumn Festival.

波普新潮植物美食节是中国首个以纯植物美食为主题的，满足消费者吃喝玩乐一站式的消费体验场景，适合所有年龄层参加的年度盛会。

在活动当天您除了体验到全国各地的100%纯植物制造美食外，很多非素食餐厅首度推出“纯素美食”，也会充分满足您的好奇心。据主办方透露，届时美国一线植物蛋白Gardenof Life 以及泰国椰子水品牌领导者Gre3n，也会来到现场助阵，您可以在这里花上一整天，边吃边逛，享受来自世界各地的美食。美食市集免费进入，上百家餐厅的大集合，让您的味蕾在唇齿间绽放。

Foreign big-name brands will help create a newconcept for living a healthy lifestyle. The Pop Plant-Based Festival willsatisfy participants by providing a one-stop shopping experience that issuitable for all ages. 

In addition to experiencing 100% pure plant-based foodfrom all over China, participants will get to taste vegan food launched bynon-vegetarian restaurants for the first time. According to the organizers,some exciting brands will be attending. These include Garden of Life, a leadingplant-based protein company from the United States, as well as Gre3n, a leadingcoconut water brand from Thailand. The gourmet market is free to enter, and thelarge collection of hundreds of food choices will certainly satisfy your tastebuds.

除了满足味蕾外，主办方为顺应不同年龄段的消费者，真正实现全民互动，打造了丰富的体验活动，用“视”“听”“味”等多种元素构建的潮流堡垒，让人眼前一亮。

💦壹·全民热汗日💦

用最热辣方式，解锁食物与运动的全新玩法

本次活动集结北京，上海等地最具热度的健身教练、网红博主，分时段，分项目现场教学，加入合理膳食搭配，科学健身的主题分享。让您欢畅度过挥洒汗水的一整天！不管热爱运动与否，趣味和多元化的活动内容，足以让您爱上或者更爱运动和挥汗。让运动变得更明智，更有趣且人性化。

在活动中，通过尝试不同运动项目的机会、从而选择更深度的认知运动，找到适合自己的运动方式或习得更多运动技能，还可以结交志同道合的运动友人，近距离接触健身界的当红健身kol。值得一提的是，主办方还邀请了加拿大运动时尚品牌TITIKA到现场站台，邀您品味海外运动潮流，共创一个可以毫无顾忌地运动整天的消费体验场景。

In addition to satisfying your taste buds, theorganizers have created an experience that combines various visual, auditory,and flavorful elements. All of your senses will be stimulated. At the FitFest,for example, participants are invited to unleash their athletic power and enjoythe many fitness-focused activities on offer. 

Bringing together the hottestfitness instructors and Internet bloggers from Beijing and Shanghai, there willbe on-site teaching and science-based fitness lessons. Whether you love sportsor not, the event’s fun and diverse activities will make you happily sweat allday. You can meet other likeminded fitness friends and make contacts in thefitness industry. It is worth mentioning that the organizers have invitedforeign brands, including the Canadian sports fashion brand TITIKA,toparticipate on-site and showcase overseas sporting culture.

🎤贰·中国首个集结潮流音乐互动🎸

乐动北京 为健康添彩

酣畅淋漓的运动过后，再来一场“易燃易爆炸”的视听盛宴，全身的毛孔都会舒展开来。

本互动是国内首个以绿色纯植物性饮食为主题的狂欢派对，源自于英国时下最时髦的活动品牌vegannights。年轻的新声力聚集在北京二十二院街艺术区，用音乐唱出真我，激发热血潜能。用新潮非佛系的方式，让年轻观众嗨爆北京，重新定义“好吃、好玩”的素食理念。届时除了主办方邀请到的神秘嘉宾外，香味四溢的健康纯植物美食，精酿啤酒，有机红酒，鸡尾酒，史无前例得引爆素食新潮流。

在美陈布置方面，随处可见吉他、音符等音乐设计元素，还有独特的互动设置，全方位打造环绕式的音乐体验，为消费者带来与众不同的新鲜体验与玩法。

China’s first party of its kind will bring livelymusic to Beijing and entertain you throughout the night. After a long day offood and exercise, there will be an explosive audio-visual feast to challengeyour whole body. This is the first rave party in China centered on aplant-based lifestyle, and its origins are in London’s fashionable “Vegan Nights.”Young participants will burst into Beijing to redefine the concept of “goodfood and fun.” In addition to meeting special guests invited by the organizers,participants will have the opportunity to sample healthy food, craft beer,organic wine, and creative cocktails. 

Music design elements such as guitars andmusic notes will be seen everywhere, and unique interactive settings willcreate an immersive wrap-around experience in all directions.

👑叁．真品龙袍亮相艺术节👑

进一步推广中国传统文化

本次活动不仅有最前沿最酷炫的装置艺术和艺术衍生品展出，为进一步推广中国传统文化，本次活动特别赞助商天使国际艺术教育，将邀请收藏家展出多件极为珍贵的龙袍。龙袍是权利和富贵的象征，这些集美丽与工艺并存的顶级龙袍材质珍贵，做工精美，拥有大量优质的古代手工刺绣图样。

这是一次传统文化和现代文化相结的盛宴，诚挚邀请各位家长和小朋友们前来参观刺绣龙袍展览，将为家长及孩子提供物料，并安排专业老师开授绘制龙袍课程，现场制作手工团扣。家长可以带着孩子共同参与，感受新旧文化带来的不同魅力。欣赏制作龙袍的同时还有福禄茶人献礼的金瓜供礼茶充分感受不一样的中秋文化。

The event will not only have the most cutting-edgeart installations, but it will also promote traditional Chinese culture. Theevent’s special sponsor, Angel International Art Education, will invitecollectors to exhibit many precious pieces. The robes on exhibit will symbolizewealth and showcase exquisite craftsmanship. The high-quality ancienthand-embroidered patterns will allow your eyes to feast on traditional Chineseculture. 

The organizers sincerely invite parents and children to visit theexhibit of embroidered robes where child-friendly educational materials will beprovided. There will also be professional teachers making hand-made clasps andteaching participants about dragon robes.

👏“食”“尚”不能停 下一站更精彩👏

多个国内健康饮食大V联合发起

国内外多家媒体持续报道

活动为期两天（9月22—23日）

The Pop Plant-Based Festival continues onwards!And the next stop is even more exciting. Jointly sponsored by Rootpop, Dao Foods,Veg Radar, Lean Way,Vegans of Beijing, UCVA and many other brands, supported byBeijing’s 22 International Art Plaza and promoted by multiple domestic andinternational media, the Pop Plant-Based Festival will bring something new toChina. 

未来，主办方将在全国巡回举办、持续打造先锋前沿的主题活动，推崇享受音乐、享受健康饮食，享受生活的全新态度，激发消费者的时尚灵感，用时尚覆盖生活的方方面面！也让每一位来到嘉年华的消费者，都能尽享素食“潮”生活。

活动下一站将会前往深圳，轻食与时尚将会在深圳绽放怎样的魅力呢？我们拭目以待！

In the future, the organizers plan to hold a national tour and continueto create novel events with music, healthy eating, trendy lifestyles, and funpartying. The event’s next stop is in Shenzhen! What awaits you in Shenzhen?Just wait and see!

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